In this episode of Smoke & Bridges, host Jimi Devine sits down with industry icon Champelli, a cannabis triple-threat intersecting fashion, hip-hop, and fire flower. Champelli shares his epic story that took him from Spain to San Francisco to Amsterdam and back to Cali, offers his insights on what it takes to build a global brand, and discusses how his creative pursuits transcend the culture.

Champelli is one of the West Coast’s most revered legacy cultivators, whose eponymous branded strain exploded onto the hip-hop scene in the late ’90s. After a stint overseas, Champelli is back where it all began bringing his unique blend of art, style, music, and cannabis to the next generation and beyond.

Show credits:

Smoke & Bridges is hosted by Jimi Devine. Special thanks to producer Gary Niederhoff.

This episode is sponsored by Embarc, DEE Thai Gummy, and Cannabis Media Council.

Jimi Devine has been involved in cannabis reform since 2005 and has worked in the Berkeley cannabis industry since 2009 when he moved to California from Lynn, Massachusetts. Currently serving as Cannabis Columnist and Critic for L.A. Weekly, you can also find his writings on cannabis products and policy in the San Francisco Chronicle, The Village Voice, The Boston Globe, The Hill, The Chronicle of Higher Education, Cannabis Now, Marijuana.com, High Times, Irvine Weekly, Weedmaps News, 7×7 Magazine, The East Bay Express, Leafly, Civilized, Thrillist and Ed Rosenthal’s book This Bud’s for You. Jimi is one of the main journalists in the world covering the top shelf flower market. Jimi has a BA in Journalism and Media Studies from Franklin Pierce University. Be sure to follow him on Twitter! @JimiDevine