In Smoke & Bridges episode 6, host Jimi Devine explores the journey to brand expansion with David Polley, founder of Preferred Gardens. Jimi and David discuss how to stay authentic while successfully scaling up, the balance between hype and heat, and the white ash debate.
Preferred Gardens was founded by David Polley in 2015 and he has been cultivating since 2005. Preferred Gardens was prominent in the medical market long before legalization and remains a legacy cannabis brand; family-owned and operated with absolutely no investors. Preferred Gardens specializes in large-scale, mixed light greenhouse production and indoor cannabis cultivation. The Preferred state-of-the-art operations focus on culture, quality control, consistency and one-of-a-kind affordable strain selections.
Currently the Preferred library proudly houses over 260 strains that have not been purchased from nurseries, rather have been bred or pheno-hunted from seed. And this is just the beginning. Preferred has its sight on world-wide sales with both mixed-light and indoor cannabis products, introducing multiple new strains each year. When you talk with David you quickly understand his genuine love for the plant. He is obsessed with his craft and serving the countless people who continue to be helped by the Preferred cannabis offerings.
Show credits:
Smoke & Bridges is hosted by Jimi Devine. Special thanks to producer Gary Niederhoff.
Jimi Devine has been involved in cannabis reform since 2005 and has worked in the Berkeley cannabis industry since 2009 when he moved to California from Lynn, Massachusetts. Currently serving as Cannabis Columnist and Critic for L.A. Weekly, you can also find his writings on cannabis products and policy in the San Francisco Chronicle, The Village Voice, The Boston Globe, The Hill, The Chronicle of Higher Education, Cannabis Now, Marijuana.com, High Times, Irvine Weekly, Weedmaps News, 7×7 Magazine, The East Bay Express, Leafly, Civilized, Thrillist and Ed Rosenthal’s book This Bud’s for You. Jimi is one of the main journalists in the world covering the top shelf flower market. Jimi has a BA in Journalism and Media Studies from Franklin Pierce University. Be sure to follow him on Twitter! @JimiDevine