Bright lights, entertainment, and droves of tourists fuel the city of Las Vegas. With such a lush base, dispensaries like Planet 13 cater to the tourist experience. Others are choosing a different path, catering to the locals who keep Sin City alight. The Source dispensary chain seeks to be the local’s choice, and its most recent focus is on the impact of the incoming Las Vegas Formula 1 Grand Prix.
“While the big race is an exciting and profitable event for the city of Las Vegas, it presents a gigantic challenge for local residents and service industry workers commuting to and from their places of employment,” Sequoah Turner, vice president of retail at The Source, shared in a press release.
The prospect of hosting a new demographic of tourists (Formula 1 fans) initially seemed like a boon for the city, but the locals are not pleased as it gets closer to race day. Anyone driving down the famed drag will be dealing with heavy construction traffic, and many on-strip service workers are forced to shuttle in.
The Las Vegas Review Journal cited many issues with the preparation and plans, including cutting down desert-friendly on-strip trees, obscuring strip businesses, setting up view-blocking grandstands, and covering all pedestrian bridges.
To alleviate the pain, The Source announced a 15 percent discount for Las Vegas hospitality workers until the race ends on November 19th. The dispensary released a commercial today, spoofing class action lawsuit ads from the 90s and 00s–complete with the throwback intro vanity card.
The Source has locations in Las Vegas, North Las Vegas, and Henderson, among others throughout the state. The first location opened in 2015, growing to five stores around Nevada.
Local service workers can access the discount with proof of employment (like a paystub) at all The Source dispensaries. The goal is to support those who keep the Strip running, hopefully with a laugh from the commercial.
“As a locals-focused and run dispensary, we’re offering solidarity, support, and a bit of levity along with a 15 percent discount on cannabis products to help alleviate a stressful situation,” Turner concluded.