Another Major League franchise has decided to play ball with the cannabis industry.
The Kansas City Royals have partnered with Pure Spectrum, a Colorado-based maker of hemp tinctures, gummies, topicals, and isolates. The Royals are the second team to accept a CBD sponsor after the Chicago Cubs partnered with CBD beverage company Mynd Drinks earlier this season.
Major League Baseball (MLB) officials announced last year that teams would be permitted to partner with cannabis brands. Colorado-based hemp brand Charlotte’s Web was named the “official CBD brand of the MLB” not long after.
The Royals’ new partnership kicked off on June 2nd with the opening of a new lounge titled the Pure Spectrum Lodge at Kauffman Stadium. The activation provides a place for fans to kick back, relax, and learn more about the world of CBD.
“This partnership will focus on educating fans about their endocannabinoid systems and the potentials of CBD for overall wellness,” Kansas City Royals officials said on Pure Spectrum’s Instagram.
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Pure Spectrum was also the sponsor of Yoga Night at the stadium and will be the presenting partner for Ag Night on August 1.
“As someone who grew up in Kansas City, this partnership with the Kansas City Royals is more than a ‘dream come true’ for me,” said Dan Huerter, CEO of Pure Spectrum, in a statement. “Our partnership with the Royals represents a monumental step forward for the entire industry and illustrates just how far we’ve come.”
This isn’t Pure Spectrum’s first foray into the sporting scene. The brand sponsored the CrossFit Games in 2018.
The company’s 1250mg CBD isolate tincture was recently Certified for Sport by the National Sanitation Foundation, an MLB requirement for potential sponsorship by cannabis brands. To achieve this certification, products must be 100% THC-free and manufactured in GMP-compliant facilities.
With more professional sports leagues changing their tunes with regard to cannabis, it’s likely that other deals will emerge in the near future. The acceptance of the plant in the mainstream only seeks to further normalize cannabis in American society.
