Cannabis pre-roll and lifestyle brand Jeeter is celebrating board member and basketball legend Dwyane Wade. The celebration of Wade’s induction into the Naismith Basketball Hall of Fame starts with a limited edition pre-roll drop: The Hall of Flame.
This isn’t just a box of weed, either. Each component ties into Wade’s 16-year career. A textured basketball opens like a flower, showing the three “trophies,” or pre-roll jars, and other easter eggs honoring Wade both on and off the court. The Hall of Flame will be available in select Arizona, California, and Michigan dispensaries starting August 19th.
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These special edition Jeeter Baby Cannons still contain 1.3 grams of indoor-grown exotic weed and full-spectrum live resin. The only difference is that these flavors were hand-picked by Wade, including Wade Rozay, Red Punch, and Flashberry.
It’s not the first time the industry has seen a Wade x Jeeter collab. In 2021 the brand also dropped three limited strains in a special book-shaped box to celebrate the release of his photographic memoir Dwayne.
That pack also included Fruit Punch, along with Mojilato and Sunset Sherbert. However, the book collab was only available in California. Hall of Flame will be launched in three adult-use markets. And being first in line for the Hall of Flame will have perks.
Some stores (indicated on the Jeeter website) will have packaging signed by the NBA veteran and apparel set bags. The first five customers at designated stores that grab the $80 variety pack will receive signed packaging and a set.
The next fifteen customers will get an accessories set. Signed merch will be available at Purple Lotus in California’s Bay Area, San Diego Wellgreens Lemon Grove location, and Curaleaf in Scottsdale, Arizona.
As more NBA stars emerge from the green closet and own their love for the plant, the industry should see more alluring collaborations. The Hall of Flame is a great example, with Dwayne Wade easter eggs and secondary giveaways embedded into the limited edition offering.