Election Day had many Americans gathering for watch parties or pacing their homes awaiting presidential race results. Stressed people sometimes turn to comforting food, watch distracting movies, crack open a beer, or enjoy cannabinoids. Headset data indicated that product sales jumped in almost every category on November 5, MJBiz Daily reported.
Many turned to cannabis drinks over other product factors on Election Day, proving the longstanding claim that they are the next big thing in weed.
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People turned to surprising Election Day weed product
Seattle-based data company Headset tracks and analyzes the cannabis industry. The company recorded customer information in 15 adult-use states on Election Day, finding an overall 5.6 percent spike in sales.
Every product factor except for capsules and topicals saw an increased interest. Tincture sales rose almost three percent, flower went up four percent, and vape pen sales grew five and a half percent. Pre-rolls were next, showing an uptick of six and a half percent. Concentrate and edibles sales both increased a bit over eight percent.
The top chosen Election Day cannabis product was weed drinks, a somewhat surprising data set as flower often dominates as a top choice. Headset analyst Mitchell Laferla shared with MJBiz Daily that drinks account for about one to two percent of sales on the usual dispensary day.
On Election Day, the beverage category was chosen 14 percent more than the average weekday. This is not new to countrywide holidays. Headset noted that beverages ranked as a number one choice on 4/20, the Fourth of July, and Labor Day last year.
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Weed drinks cater to a key demographic
Analysts and trend predictors have long pointed to drinks as a Trojan Horse to the coveted canna-curious consumer. Hemp THC drinks grace the shelves of big box stores, and online retailers ship them nationwide. The infused refreshments have never been more available. Still, the category remains a straggler in the usual day-to-day dispensary sales.
This data not only indicates that drinks may be most attractive to the canna-curious. It also shows that they often save their purchases for holidays. As the wall of stigma breaks down and accessibility reaches an all-time high, more people are switching from booze to weed drinks. This comes out in full force on special occasions like Election Day, where drinks reign supreme.
