October officially became National Breast Cancer Awareness Month in 1985 thanks to sponsorships from the American Cancer Society and Imperial Chemical Industries’ pharmaceutical division. The original focus was on promoting regular mammograms in hopes of detecting cancer earlier. Now, funds are raised for research and education as well as awareness. In the last almost forty years, the month has become autumn fodder. NFL teams wear pink cleats and galas pop up in every city–it’s only right the cannabis industry gets involved.
This year, brands all over the U.S. are planning initiatives for National Breast Cancer Awareness Month including accessories, gummies, and specialty strains. Here’s the gamut of pot brands supporting Breast Cancer non-profits.
Dip Devices
This consumption tech brand partners with Living Beyond Breast Cancer year-round. A portion of pink devices always goes to the nonprofit and support community, but in October, the donation amount grows to 15 percent. Grab a pink Little Dipper Dab Straw, Rover Vaporizer, or Cosmic EVRI to support the cause while dabbing in style.
Dip Devices CEO Mike Bologna shared why they donate to LBBC: “We take every opportunity to highlight and support causes that are important to our team and to our community. Breast cancer affects millions of individuals and their loved ones and is as much as 1 in 3 new cancer diagnoses for women. Dip Devices hopes to assist in providing solutions to those impacted.”
Vessel
Cannabis device and accessories brand Vessel partnered with the Breast Cancer Research Foundation this year. The company will donate one dollar from any purchase of its Pink, Rose Gold, or Copper products in October. Customers have the option to donate an additional dollar when they check out. Those who take advantage of the charitable push will receive a free Carbon Lite refillable, compact lighter. The Air one-hitters, Compass vape, Core battery, Cone chillum, Helix patent pending one-hitter, and Pipe are available in the applicable colorways.
Good Day Farm
Over in Missouri and Arkansas, Good Day Farm is cultivating Titty Sprinkles in two markets. The breeder created and named the strain for their mother as she battled breast cancer. To stay compliant, the strain is called Pink Sprinkles in Arkansas.
During the month of October, a portion of all Titty Sprinkles will go to researching the disease and education through Realm of Caring. Titty Sprinkles is an indica strain with a straight gas aroma and deep grape flavor.
Curaleaf
Curaleaf will donate a portion of each Cherry Vanilla JAMS Jellies bag to Impact One Breast Cancer Foundation this month. This non-profile provides breast cancer patients with functional recovery items, screening information, and breast health education. The Cherry Vanilla jellies are available in Arizona, New York, New Jersey, Illinois, and Maryland. Each package contains 100 mg THC with 10 mg per gummy.
Betty’s Eddies
Betty’s Eddies, owned by MariMed, is raising awareness again this year after a successful kickoff in 2023. This month, the company will raise money for the Keep A Breast (KAB) Foundation through multiple initiatives. The team redesigned the Aches Away Edible packaging, which is formulated to reduce inflammation and aid recovery, raise awareness, and encourage people to download the KAB app. The app educates people about self-checks and can connect patients to medical professionals. Marimed donated to the foundation on top of the fundraising.
“Every day, we hear from patients about how Betty’s Eddies helped them throughout their treatment journey,” Sara Rosenfield, Betty’s Eddies Brand Manager, said in a press release sent to GreenState. “Our partnership with the Keep A Breast Foundation honors those battling breast cancer and empowers people to pay attention to their health, including prevention and early detection.”
Pick up the limited edition packaging at select Marimed stores in Massachusetts, Delaware, Illinois, and Maryland. Check with stores in Massachusetts where select locations will have Betty Loves Boobies bracelets available.
Blazy Susan
Blazy Susan is a staple on some of our favorites lists and dab stations, to name a few. The brand sells iconic pink cones, papers, specialty rolling trays, and more cannabis accessories. At Blazy Susan, every month is National Breast Cancer Awareness Month.
Blazy Susan supports breast cancer research year-round raising funds and awarenes from the Lynn Sage Foundation and The Breast Cancer Fundraiser, but this month is running an initiative that goes beyond the usual donation.
“The reason behind the breast cancer initiatives is due to my mother being a breast cancer survivor. Overall, it is to spread awareness that Cannabis is medicine and should not be federally illegal,” CEO Will Breakell shared with GreenState.
This year, Blazy Susan partnered with Dialed In… Gummies on a special line of sweet, infused treats that also raises funds for Lynn Sage. The fruit punch and pineapple flavored candy comes branded in Blazy Susan pink and a portion of each sales goes to the foundation.
Verano
Verano has partnered with the Lynn Sage Foundation for its third Breast Cancer Awareness Month. Some of every BITS edibles sale will go to the foundation. The brand has raised $250,000 since starting the “Save The Bits” initiative in 2021.
“Save the Bits is a powerful demonstration of the cannabis industry’s ability to deliver positive benefits for communities and important causes across the country, and we’re proud to stand together and support the fight against Breast Cancer throughout October,” Verano founder and CEO George Archos said in a press release.
BITS are available in participating Arizona, Florida, Illinois, Maryland, Massachusetts, Nevada, New Jersey, and Pennsylvania stores.
Cannabis breast cancer initiatives
Medical cannabis companies, accessories brands, and farms are taking part in the October tradition of raising awareness around breast cancer. This follows a long standing tradition in the space, which wouldn’t be here without charitable activism.
Many companies raise funds for organizations year-round, but this is the month when things ramp up. Support these brands through November to see a portion of your hard-earned dollars go to a charitable cause.