New York City has been a hub for cannabis parties and events since legalizing adult use of cannabis. Since then, the state has had its fair share of challenges, like a flood of unregulated shops to manage. But there have also been triumphs. One success story centers on The Lab. The electronic music dance party is returning to New York for the first time since 2020, and this time, they are serving weed drinks.
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WYNK THC seltzers are an official sponsor of Mixmag LAB New York Special, an exclusive free event coming up on August 16th at SILO Brooklyn. Another twist? The party is alcohol free.
“Through the partnership with Mixmag, WYNK is extending into new venues to bring a new kind of social buzz to nightlife and other on-premise opportunities,” Angus Rittenburg, WYNK CEO, explained in a press release.
Mixmag hosted the first Lab in 2014 after decades of success as a British electronic dance and clubbing magazine. The events are live streamed to the world and a select group of guests will attend live. Smirnoff and other alcohol brands have sponsored previous events, but this is the first to feature a weed drink.
All four WYNK flavors, Black Cherry Fizz, Lime Twist, Juicy Mango, and Tangerine, will be available at the show. The brand uses hemp-derived THC and has two doses. The 12-ounce can has five milligrams (mg) of CBD and five of THC. The tinier can is just over seven ounces and with two and a half mg of THC and CBD. Both doses will be stocked in the non-alcoholic Lab bar.
Headliner INVT will have support from x3butterfly, promising an upbeat night of dancing and beat drops. INVT is a duo who mixes jungle, tribal techno, UKG, dubstep, dembow, cumbia, and reggaeton into high energy sets.
Opener x3butterfly is an experimental performance artist whose DJing is highly influenced by the raw ominous tones of early industrial and techno, but they add an upbeat club twist. Expect jungle, drum and bass, dubstep, techno, and sounds of the world that fit into the preferred beat per minute.
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The WYNK partnership marks another foothold for cannabis drinks in the after-hours beverage sector. It is also a big success for people who love EDM but prefer weed to booze. What seems like a small step for New York nightlife is also a large one for cannabis normalization.
“In a space where alcohol brands are the traditional sponsor, WYNK is responding to consumer demand for a new category of adult beverage,” Rittenburg concluded.
