Weed product success could be gender specific
Cannabis consumers commonly complain about ending up with a weed product they didn’t like at least once. This may come down to the volatility of strains from one grow cycle to another or a novice navigating endless menus. Either way, learning about how products interact with the system is the fastest method for building up a cannabis flower, edible, or concentrate success rate.
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Keeping a journal is one effective way to pinpoint which products work and which don’t. Cannabis discovery company Jointly offers users a digital consumption log that allows users to match up products with records of their experiences. Users can pinpoint their ideal regimen after recording and observing their consumption. The data recorded also gives Jointly insight into consumer experiences and needs.
Users can select various genders, including female, male, non-binary, transgender female, transgender male, agender, gender variant/non-conforming, other, and prefer not to say. More than 55 percent of the app users identify as women. From the provided binary data, it appears that the sexes have dissimilar experiences with the same products.
Product performance varies for women and men
Across the board, women have reported lower success rates with cannabis products compared to men who use the Jointly app. Women aiming for relaxation, stress relief, help sleeping, and pain management recorded 10 percent less effectiveness.
There were standouts for which experience goals showed the most disparity. Men found more success enhancing experience with pot products (13.5 percent), easing everyday pain (13 percent), and physical recovery (12 percent).
“No goal among our 12 core cannabis consumption goals shows women experiencing better results than men,” Jointly reported to GreenState.
This profound admission shows that work is left to be done when it comes to female-driven cannabis. Women make up only eight percent of the CEOs in weed and own 19.9 percent of cannabis companies; this may translate into a lack of feminine-forward products. Perhaps change there could elicit more positive weed sessions for the girls.
Lack of success is not the only sex-based data disparity mentioned. Women and men tend to use products differently, too.
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How each sex uses specific weed products
Women and men recorded contradictory uses for the same products. On the whole, cannabis drinks were a “standout performer” when women were looking to relax. These products performed 10 percent better than flower and almost 30 percent better than tincture THC for the job.
Men turned to flower for relaxation at a rate that outperformed beverages by nearly eight percent. As for social experiences, men reached for edibles while women opted to smoke flower.
The Cali sober lifestyle has been trending upwards alongside the drinks category, lending to THC-inclusive marketplaces like Sober(ish). This could be due in part to how readily available hemp-THC drinks are, making them available in e-commerce markets and traditional corner stores.
Everyday pain relief showed another big difference. Women are more apt to try these balms, salves, lotions, and creams. This sex reports a 20 percent better result with topicals than tincture, flower, or vape oil for pain relief. Boys “report limited topical use,” instead turning to tinctures for this pain.
As for exercise, women need some assistance. Men enjoyed vape oil most, and women reported “significantly lower effectiveness” across all consumption methods for this goal. No weed product performed as high as even men’s lowest-ranked cannabis exercise experience.
Intimacy was the final noteworthy cannabis difference between the sexes. Women opted to dab, while men found this least effective for these private moments. Instead, men reported their best experience hitting a vape pen.
While there was notable variation, there were also similarities.
All-star products that surpass the sexes
Women and men could agree on some things. When it comes to sleep aids, both reach for edibles first and tinctures second. Women had 18 percent, and men had 20 percent more success eating tinctures than edibles for sleep. Both also chose to eat weed to stimulate their appetites.
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Focus and creativity were another point of agreement. Again, edibles earned the crown. Flower and vape oil donated to the next most prosperous weed experiences. Both sexes found that edibles were about 10 percent more effective than inhalables for this goal.
While many weed sesh goals took different tools for the binary genders, they can agree that edibles reign supreme on creativity, focus, sleep, and appetite stimulation.
Cannabis battle of the sexes
Weed is for everyone, but each experience is individual. Like most things, cannabis products interact with male and female bodies differently. Jointly documented this anomaly in its app through 12 core experiences. Brands and marketers: take note and move accordingly when developing and introducing new offerings. In the meantime, as knowledge catches up with personal experience, keeping track in a journal or apps like Jointly is a solid start.