As cannabis culture widens, there is space for more subsets. One of those cultures centers on girlie things. Gabby Windey has invigorated this world as of late with a combination of a recent win on the television series The Traitors, viral social media supercuts of her podcast, and her overall “girls girl” vibe. This caliber of meme-worthy iconography hasn’t hit since Julia Fox uttered her first “yeahhhh.”
It only makes sense that fellow femme idol Bret Heyman, founder of cannabis fashion house Edie Parker, paired up with Windey on the Gabby Windey 420 Spirit Week collection, a high holiday campaign and curated line.
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Gabby Windey x Edie Parker 420 Collab
The brand kicked off Edie 420 Spirit Week yesterday with a few social media drops of Windey using her cheerleading skills with an on-brand custom chant next to a smoking megaphone.
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Windey’s social media reveal quickly went viral with comments like, “Not you collabing with all my divas” from isthattomhearn, and “As a high femme🍃💅🏼, this sums up my entire identity 🥹💞” from thedaniread. There is also a litany of versions of “Iconic.”
This legendary photo drop was accompanied by an Elle feature where Windey described her perfect 4/20 and favorite Edie Parker gear.
“I don’t hit the bong these days, but Edie Parker’s are insanely cute and could be my foray into the long-awaited wake-and-bake days à la Kacey Musgraves and the gravity bong,” Windey told Elle.
The cultural phenomenon will probably wake up slowly this 4/20 with a cup of coffee and roll a spliff around noon. She detailed her ideal herbal delights and baked entertainment choices to the fashion magazine.
“…something balanced, mixed with nice smokable herbs, as to not get as high as a giraffe’s ass right away, and watch something fun like Josie and the Pussycats while being surrounded by assorted snacks/Wingstop,” Windey described.
The released images feature the Gabby Windey 420 collection, one of which is a new burnt orange, mirrored color of the famous Burn Bag ($295). This short-strapped shoulder bag famously has a lighter attached. It sits on the side of the purse to easily pull out and spark up before safely tucking back in. The Sunset colorway joins the Silver and Brown mirrored Burn Bags in Gabby’s collection.
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Spotted Bongs ($150) in Blue Dream, Glass Green, and Puff Pink are also featured. The last piece of the pie is the Gemstoned Lighter Case ($85) in Brilliant Star, affixed with crystal gems in a silver Bic cover. These curated products are available for pre-order and are set to ship on May 31st. Those looking for easter-adjacent Edie Parker products right now can look to the Egg Collection.
This is only day two of what Edie Parker announced on Instagram as a 420 spirit week. Anyone chomping at the bit for what the brand might drop next should set alerts for their social media accounts. Otherwise, stay tuned for what will likely be more legendary girlie things.
