Dispensary to give away $4200 in weed for 4/20

420 giveaway california

The highest holiday used to be a date when stoner friends intentionally gathered and smoked some weed. Now, 420 is a mass marketing event with mountains of sales and events–even the fast food world gets in on the fun these days. One dispensary is going above and beyond in giving back to its customers this year by giving away up to $4200 in products.

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March and Ash, a California cannabis dispensary with 10 operating locations, is making a huge offer this 4/20. The company has created a sort of email newsletter scavenger hunt, and those paying attention can secure the grand prize. There will be 10 winners of $420 in March and Ash store credit, totaling a potential $4200 payout.

The campaign began on March 21st and runs through April 21st. Those who want to win $420 in free weed products should start by signing up for the store email newsletter. March and Ash has been sending emails with hidden links to win the store credit throughout the promotional period and will continue until April 20th. Those who move the fastest to open these emails and hunt for links will be the winners.

Prize links will be casually embedded into email copy. The victor will have to pay keen attention. Those who successfully claim a link will receive a confirmation email from a dispensary staff member shortly after. Anyone bummed about missing out on the grand prizes can shop the store’s big sales on 420 weekend.

The Vista location will be home to the big 420 party on Saturday, 4/19, featuring food trucks, music, vendor activations, and store swag. All products at all locations will be 40 percent off in-store or online all weekend, April 19th through 20th. Additionally, those who spend $50 can get a prize box for one dollar that contains products promised to be valued around $75. The Goody Box is only available for in-store purchases.

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Those living outside of California need not worry. There are 420 events and sales happening almost everywhere legal weed is sold. Like in Michigan, dispensary chain Puff will give away cannabis-for-life in a sweepstakes collab with pre-roll company Jeeter. And for the few remaining people–maybe try the T.H.C. Box at Jimmy John’s.

Cara Wietstock is senior content producer of GreenState.com and has been working in the cannabis space since 2011. She has covered the cannabis business beat for Ganjapreneur and The Spokesman Review. You can find her living in Bellingham, Washington with her husband, son, and a small zoo of pets.


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