Cannabis drinks are exploding in popularity. Whether it’s a shift toward the “Cali Sober” lifestyle or simply switching out a beer for a bud-infused brew now and again, sales of THC beverages are climbing across the country. With demand increasing, you may wonder: what’s the most popular weed drink on shelves today?
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According to a recent analysis from MJBizDaily, one company is far outpacing the rest: Keef Brands. Best known for its line of cannabis-infused sodas, the Colorado-based business hit $18.9 million in sales between January and August 2024.
That number only includes sales in legal cannabis states tracked by data analytics firm Headset. It doesn’t include Keef’s hemp-derived THC drinks, which are sold in multiple states lacking regulated marijuana.
Available in 14 states (along with Canada and Puerto Rico), Keef offers a wide variety of beverages as well as gummies, vapes, and dabs. MJBizDaily noted the brand’s most popular product is the potent Xtreme Bubba Kush Root Beer Classic Soda. That drink contains 100 milligrams of THC, catering to the high-dose crowd. Sales of that single drink doubled within the year.
Keef attributes much of its success to solid sales in Missouri. According to cannabis data company BDSA, the Midwestern state has seen a boom in the beverage category, with sales more than doubling from $7 million to $15.3 million between 2022 and 2023.
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According to Hoodie Analytics, Keef topped second place bev brand Uncle Arnie’s by over $1 million. As far as the top-selling hemp THC drink, brands like Cann and BRĒZ are making waves. However, the Headset data is from regulated cannabis markets, separate from hemp markets, meaning a clear winner is undefined.
More people are reaching for THC drinks than ever before, and Keef is seemingly crushing the competition. However, as the beverage boom evolves, other brands will likely come for the crown. It’s a win for consumers searching for an alternative to alcohol as the number of options grows (and prices likely compress).
