Cannabis consumers often crave convenience. One of the easiest ways to enjoy the plant is by purchasing a pre-roll. Prepared joints come in a wide range of varieties and price points, allowing weed fans to grab ‘n go. Pre-rolls have seen consistent growth at dispensaries, capturing close to 16 percent of the market share by June 2024. While there are literally hundreds of brands producing pre-rolls across the country, one is clearly miles ahead in terms of sales.
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The most popular pre-rolls in the U.S. come from weed behemoth Jeeter. The “born in Miami, made in California” cannabis company sells joints in four states as well as Canada. In addition to their immensely popular infused pre-rolls, Jeeter offers packaged flower and vapes. The brand has engaged in several high-profile collaborations, including with NBA legend Dwayne Wade.
According to data from Hoodie Analytics, Jeeter sold $291 million worth of pre-rolls in 2024. That’s an astonishingly high amount, especially when compared to the brand’s competitors. In second place, Stiiizy sold $122 million, while GTI’s Dogwalkers came in third at $102 million.
Jeeter also has a hemp-derived THCA line available in even more markets—including states where weed is still technically illegal. Sales of these pre-rolls were not factored into the Hoodie stats, meaning Jeeter is likely earning even more revenue than reported.
Legal woes can’t slow Jeeter down
Much like its popular counterpart, Stiiizy, Jeeter is no stranger to controversy. The brand was the subject of a California Department of Cannabis Control voluntary recall earlier this year after four products were found to be contaminated with aspergillus, a dangerous type of mold. Additionally, the pre-rolls were considered to be improperly labeled—specifically around THC levels.
It’s not the first time Jeeter has been accused of potency inflation. The company was sued in 2022, with plaintiffs saying Jeeter misled them about the THC content of their infused joints. Brand representatives denied the claims, arguing they were not responsible since the numbers came from third-party testing.
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In 2023, a whistleblower lawsuit alleged Jeeter products were being diverted to the illicit market. The case also claimed the pre-rolls were being counterfeited. The company again denied the allegations.
Representatives for Jeeter did not respond to a request for comment on the litigation.
Despite the perceived issues, Jeeter continues to dominate the pre-roll category. Whether it’s the fact the joints come dusted in kief or the star power behind the brand, the company reigns supreme in the battle for top J.
