As more states legalize the plant, cannabis moves deeper into people’s lifestyles. Consumption is becoming an accepted part of American society, opening doors for collaboration that were previously locked. Musicians are releasing products, and artists are collaborating with brands–merging various arts with the developing space.
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Now, some companies operate in multiple realms. These overachievers are branding and selling regulated cannabis products while creating lifestyle brands. Here are some cannabis clothing brands defining the space.
Mesobis
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Known in California for Gomitas gummies in classic Latin American flavors, Mesobis is a cannabis company and art house. The brand recently released a project in Oaxaca that’s on trend with its goal of “bringing Mesoamerica into modern-day culture.”
Mesobis is currently teasing the drop of a new fashion line entitled “Mystical Madness,” following a streetwear release in 2021. Before the site went dark in anticipation of the new line, looks included graphic tees with artistic prints and bucket hats featuring the Mesobis logo.
Sundae School
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All of the weed girlies already know about the Korean-inspired fashion house and cannabis company Sundae School. The iconic mochi gummy and pre-roll packs are only available in California, but luckily all other goods are available internationally.
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Every piece from the Korean-owned brand is unique, a testament to the team’s enduring attention to each detail. These lines aren’t merch; the playful team is building a fashion house. Anyone who witnessed the Sundae School fashion show knows that, though.
Stone Road
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When it comes to merch, Stone Road is supreme. The brand is known for its flower grown on mostly untamed land and fed from an artesian well. In homage to the natural wilds left to thrive around the cannabis plants, all of its merch is donned with flora and fauna.
The blooming Dahlia beach towel, the green blooming bucket hat– it’s all very cute. A just-barely-blue hoodie adorned with a sprout, bunny, flower, and bird is not only tender, but it’s high quality. Some brand merch can feel redundant or useless, but Stone Road merch is charming enough for the regular rotation.
Potent Goods
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Luxury clothing brand Potent Goods is owned by a mother and son who design high-end California-inspired loungewear. The cannabis arm of the brand carries live resin, liquid diamonds, and flower. Each product comes in indica, sativa, and hybrid and they’re represented by the prints used in the fashion line.
The prints are made into robes with feather embellishments, tracksuits with clean lines, and botanical silk sets. Even the sweatsuits carry an air of luxury. Potent was founded by Gela Taylor, known for co-founding Juicy Couture in 1997.
Cheech & Chong
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This pair had been at the helm of cannabis culture since the release of their classic stoner flick Up in Smoke. Since then, Cheech Marin has pursued acting, while Tommy Chong leaned into the culture more with a line of bongs, among other endeavors. In the last years, they have reunited with each other and the plant, releasing hemp gummies and, more recently, a beverage.
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The most recently released 420 Collection features groovy tie-dye sets adorned with the Stoned Dead graphic of skeleton Cheech and Chong holding a fan leaf. Get this print in sweats, sweatshirts, t-shirts, and trucker hats.
Cookies SF
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This brand’s empire began with screen-printed t-shirts, and now the Cookies family has grown internationally. Cookies SF brand apparel includes t-shirts, sweatshirts, hats, shorts, bags, and accessories.
These pieces are known for bold colors and splashy designs. Shirts are adorned with loud Cookies typeface, and shorts feature playful takes on branding. The shorts feature a flat front pocket for a joint or a lighter. With how long the brand has been around, seeing a Cookies logo on a fellow patron at the grocery store or restaurant always inspires a nod among stoners. Even the star of Netflix series Cobra Kai wears a Cookies hoodie.
The cannabis industry is stepping out of the green closet and into new collaborations with artists working with various mediums. These brands have brought the creation in-house, creating exclusive pieces inspired by cannabis culture. Now, cannabis consumers can wear and smoke their favorite brands.